Ortal Privacy Policy – Future-Proof Full Coverage

Effective Date: November 2025

Last Updated: November 2025

This Privacy Policy explains how Ortal Ltd. (“Ortal”, “we”, “our”, “us”) collects, uses, discloses, and safeguards your information when you visit our website ortalheat.com or use our Ortal Electric Fireplace App (the “App”). It applies to all users globally, including those in the U.S., EU/EEA, UK, Canada, and Australia.

1. Information We Collect

We may collect the following types of information when you interact with our website, mobile app, or connected fireplace products:

Personal Information: name, email address, phone number, mailing address, job title, company name, and other contact details provided voluntarily (e.g., registration, warranty, or support forms).
App and Device Information: device ID, model, OS version, app version, connection logs, fireplace settings (flame, heater, timer), diagnostic or performance logs, Wi-Fi signal, and connectivity status.
Website & Analytics Data: IP address, browser type, device identifiers, cookies, usage metrics, referring URLs, and general analytics data.
Customer Interaction Data: emails, chat logs, warranty claims, dealer or distributor communication history.

2. How We Use the Information

We use your information to provide and improve our website, mobile app, and smart fireplace products; enable connectivity between the App, cloud, and fireplace; process support requests; manage dealer communications; conduct analytics to improve performance; and send updates or notifications if you consent.

3. Data Storage and Protection

Your information is stored securely on protected servers.
We use industry-standard encryption (such as SSL/TLS) and other security measures to safeguard data during transmission and storage.
Access is limited to authorized personnel and trusted service providers who follow strict confidentiality and data protection standards.

4. Legal Basis for Processing (GDPR & International Users)

We process data based on consent, contract, legitimate interest, or legal obligation. Users can request access, correction, or deletion of data by contacting privacy@ortalheat.com.

5. Sharing of Information

We may share limited information with service providers supporting operations such as hosting, analytics, communication, or marketing automation. These include platforms such as Google Analytics, HubSpot CRM, Iubenda, or Evonic Fires (for cloud connectivity). We do not sell or trade personal data.

6. International Data Transfers

Data may be processed in the United States, United Kingdom, or other regions where our service providers operate. We ensure compliance with GDPR, CCPA/CPRA, Australian Privacy Principles, and other applicable laws through data protection agreements.

7. Cookies and Analytics

We use cookies and similar technologies to improve performance, remember preferences, and measure site or app usage. We may use analytics tools like Google Analytics, HubSpot Analytics, or Iubenda Analytics. Users can adjust cookie preferences via browser settings or a cookie consent banner.

8. Third-Party Services

Our website or app may integrate third-party services for hosting, analytics, customer support, or marketing. These providers operate under their own privacy policies. Common examples include Google (Analytics, Tag Manager), Meta (tracking pixels), AWS, HubSpot, and Evonic Fires.

9. Children’s Privacy

Our website and app are not directed to children under 16. We do not knowingly collect or store information from minors.

10. Communication Preferences

You can unsubscribe from marketing emails at any time by following the unsubscribe link or contacting info@ortalheat.com.

11. Data Breach Notification

If a data breach involving personal data occurs, we will notify affected users and regulators within 72 hours, as required by law.

12. Updates to This Policy

We may update this policy periodically. The latest version will be available on our website. Material changes will be communicated via email or in-app notice.

13. Contact Information

Ortal Ltd.

Website: www.ortalheat.com

Email: info@ortalheat.com

Address: 2152 Citygate Dr, Columbus, Ohio 43219, USA

Phone: +1 (818) 238-7000

For GDPR inquiries, a Data Protection Officer (DPO) may be appointed as needed.